is where you hear it all. The last few fights we've had. How the fights started, what moves we used,
the pain we went through and most of all, what we looked like when the bell rang in the final round.
This is the case study section.

San Miguel - Hidden Depths

San Miguel has a colourful history which resonates with the beer we know and drink today. The founders had three simple principles that remain integral to today’s product – the special quality of the beer, distribution throughout Spain and an ambition to export. It’s the dedication to these ideals which has allowed San Miguel to become one of Spain’s leading brands. Taking the notion of three elements of the beer, when you open a bottle of SM you release the three elements. When you look further, the Hidden Depths of the drink reveal the hidden depths or secrets of the city you live in.

The logo is ghostly and only just visible. Working closely with Lichtfaktor we came up with the look and feel of the elements of SM. These light trails explode into life when released. This campaign was very exciting to work on. Lots of print media, microsite, new technology and lots and lots of moving images both animated and live action.

Teaser flyers and super lovely private invites. The invites were printed with a matt varnish and the text and logo were UV varnished. Hard to see online but gorgeous when you received one in the post.

Event flyers

Outdoor media

Interior signage, animated visuals, bluetooth downloads and familiar faces.

...and a good night held by all, except those that didnt get in.

Virgin Media - Bringing Home, Home

Virgin Medias exclusive Indian TV package that brings all the flavours and channels of the East to the UK market. We call it, Bringing Home, Home. Then, taking the ever popular Bollywood look and feel as a start point we developed an iconic pattern and logotype.This was used throughout all branding right down to the fabric of the staff uniforms. Initial drafts can be seen below along with the various stage process we went through to achieve a suitable balance between Bollywoo' esque and Virgin Media.

Print media and website.

Event marque and staff uniforms

Earwig - It's Infectious

Isn't it weird that the second you experience something amazing you want to share it with someone?
There's always that one other person that you know who will "get it" in the same way you do.
It's cool that everyone likes what they like - that's what makes everyone different. It's a nice surprise too, when you get turned onto something that you would never even have looked at,
had it not been for that 1 person.
Even if you like the same thing for completely different reasons, it's about connecting with people.
It's about being part of something BIGGER.
And if there's not a lot of people into it, the more it's your thing.
Who wants to be like everyone else anyway?
Wouldn't it be great to really experience everything that's out there for yourself?
All the millions of things you haven't seen and heard yet, there in front of you, for the taking.
Who would you share it with?
Welcome to infectious mobiling - welcome to Earwig.

Earwig is new youth mobile network due for release summer 2009.
The USP with Earwig is that once you sign up to the phone network you get unlimited music downloads to your mp3 phone. Unlimited free music? With a USP like that when it catches on its gona be huge.
Once someone gets it, its gona spread, and spread, and spread. It will spread like a virus.
This was the starting point for our creative.

Then colour and dimension was added to the cells.

Next was the teaser campaign... Visuals for print and online release.

Each cell represented 'the individual' so genre specific ads were created for everything from RnB to metal.

Outdoor media specific to each device was created. All media has bluetooth transmitters attached.

For more details on this project just drop us a line.

Wrestler, we smash it.